A brand is represented by tangible elements such as a logo, color scheme, slogan, messaging, packaging, and so on. These elements must work together to consistently communicate the brand promise, shape brand perceptions, meet brand expectations, and define a brand persona. Are you launching a new business? Kezar Creative will build your brand image from the ground up. Has your business evolved or grown? We’ll dust off and refresh your branding while retaining the key elements that your clients recognize.
Design is more than a just a picture; it’s the very foundation of a brand or a marketing campaign. Working closely with clients, Traci Kezar is a whiz at creating unique, memorable icons that perfectly distill the brand’s image and message. And it doesn’t end there… design usage needs to be carefully managed, too. Traci and her team will create design variations and provide strategic direction to leverage the power of your brand design.
We define “print” as anything visual with a picture or marketing message: fliers, newspaper ads, tri-fold rack inserts, business cards, single page handouts, car magnets, packaging, private labels, t-shirts, stationery, clothing tags, product tags, banners, and signage of all types. Big or small, from billboards to buttons, Kezar Creative can design a creative solution for it.