Traci has more than 25 years in the design business, and she’s not slowing down. After earning a BFA in Graphic Design, she went straight to work. She held positions as an art director, creative director and marketing director at several local agencies before starting Kezar Creative in 2000. Traci’s depth of experience shows in her designs, her work ethic, and her ability to connect with customers and understand their marketing goals. Traci provides all of the creative strategy and design work for every project, and calls on her team to add other creative services as needed, including photography, print production, copywriting and tech support. Kezar Creative’s client list and vast portfolio are a testament to the quality of their work.
A brand is represented by tangible elements such as a logo, color scheme, slogan, messaging, packaging, and so on. These elements must work together to consistently communicate the brand promise, shape brand perceptions, meet brand expectations, and define a brand persona. Kezar Creative will build your brand image from the ground up.
Design is more than a just a picture; it’s the very foundation of a brand or a marketing campaign. Working closely with clients, Traci Kezar is a whiz at creating unique, memorable icons that perfectly distill the brand’s image and message. Traci and her team will create design variations and provide strategic direction to leverage the power of your brand design.
We define “print” as anything visual with a picture or marketing message: fliers, newspaper ads, tri-fold rack inserts, business cards, single page handouts, car magnets, packaging, private labels, t-shirts, stationery, clothing tags, product tags, banners, and signage of all types. Big or small, from billboards to buttons, Kezar Creative can design a creative solution for it